My passion and the majority of my time is spent writing. Whether that is educational articles, website copy, press releases, case studies or blogs to engage with customers. You may already have a marketing strategy which is essential before we start writing content. If you don't, this is the perfect place to start.
To put it simply, strategic marketing is the link between your business and your customers (and potential customers). This forward-thinking, long term planning process will help any business to achieve sustainable competitive advantage.
Before we kick off your strategic marketing process, we 'deep dive' into your goals as a business, your marketing objectives, where you are currently positioned in the market and where you sit amongst your competitors. We identify your strengths, weaknesses, opportunities and threats.
Your strategic marketing plan is the basis for any future marketing and communications plans. You will have the flexibility for your in-house team to implement your tailored strategic marketing plans and there may be certain elements you would like Thrive to execute.
CONTENT STRATEGY & CREATION
Gone are the days when we can advertise on TV or in a magazine and watch the sales come in. Consumers are becoming savvier, so we have to communicate genuinely and honestly. An effective content strategy should map out a series of communications you know your customers will enjoy reading or watching and is published in the right place at the right time.
An increasingly important part of your overall marketing strategy, content is tailored to be shared throughout various channels, including your website, social media channels, email marketing and so on. Great content can also be incorporated into your on and offline PR strategy.
You may be thinking about a brand new website but don’t have the time to prepare all of the copy. Once I have an understanding of your business I can write creative content which is in the tone of voice of your brand and includes keywords and links for effective SEO.
I can also help you select the right digital partners if you wish. I work closely with a number of partners including web designers and developers, photographers and videographers.
WEBSITE CONTENT FOR SEO & PR OUTREACH
Continually producing interesting, fresh website content is an essential part of your SEO strategy. If you want to appear higher in organic research results, content is the way forward. Search engines such as Google favour educational, authoritative and trustworthy content on websites. I will create content which your customers want to read, but also improves your organic rankings.
PR Outreach sits between traditional PR and your SEO strategy. Firstly we create newsworthy content. We then carefully select the right media channels where your audience resides, and 'sell in' your authoritative piece. When the content is published, it will link back to your website, so we are achieving brand awareness through PR and improving your organic rankings through genuine link building.