Examples of my recent work
WRITING WEBSITE COPY TO IMPROVE ORGANIC RANKINGS
CLIENT - SK:N
Objective: To increase the organic rankings of specific pages on the sk:n website, ensuring the business kept up with emerging online trends and effectively promoted new treatments.
Identify trends in the aesthetics market and increases in search volumes
Work with Technical SEO Specialist to generate content ideas
Write copy for new treatment pages which are optimised with a keyword and link strategy
Write educational content about safety and industry standards at sk:n
CONTENT STRATEGY AND CREATION
CLIENT - SK:N
Objective: Design creative campaigns throughout the year to communicate bi-monthly treatment promotions. Each treatment promotion has substantial sales target and strict deadlines.
Create several creative campaign ideas for the marketing team to select
Write a series of engaging blogs, eshots and web pages
Write copy for all point-of-sale material
Write copy for social media tailored to each specific channel
Ensure the correct tone of voice and brand imagery used throughout
CLIENT - SIRUS
Objective: The business wanted to develop a new product and were looking for strategic marketing direction to assist in their decision.
Primary research with existing customers to provide valuable insight and feedback
Segmentation, targeting and positioning exercise to determine the market size and potential, routes to market and where to position the product in terms of price
New product launch strategy including managing photography and video shoots, brochure copy, PR and advertising campaign, social media and email marketing
BRAND DEVELOPMENT, WEBSITE & BROCHURE COPYWRITING
CLIENT - MAPPERLEY PARK TRAINING ACADEMY
Objective: To develop a brand for sk:n’s training academy, Mapperly Park with one of Birmingham’s leading brand agencies. Launch the brand to the aesthetics industry and generate training bookings.
Manage brand agency to produce a logo, brand guidelines, brand tone of voice
Project manage the design and development of the website and write all website copy
Direct photography shoot
Manage design agency to develop all assets for exhibition stand and write brochure copy
PR OUTREACH AND CASE STUDIES
Objective: Work with various iDIS clients on their PR strategy. Raise awareness of the brand through on and offline media coverage to increase brand awareness and generate sales leads.
Gain PR coverage in top tier national publications, local press and TV
Write press releases, distribution and journalist follow-ups
Write a number of case studies by interviewing existing customers
Write informative and educational pieces for use by third-party websites (PR outreach)
Write a series of useful information articles written specifically for healthcare professionals and consumers